Do I need a business website? Ask yourself this question? When was the last time I used a phone book, yellow pages or business directory that wasn’t online to find a company or business?
How often do you hear someone say, “ask google”.
If most people “ask google” or use the internet to find a business, it stands to reason that your business website should be there to be found too?
Having a business website and internet presence doesn’t have to cost a lot of money, nor does it need to take up a lot of time. However, a business website does require some planning and management to become part of your business strategy.
What is the purpose of your business website?
- to be found when people search the internet
- increase product awareness
- provide information to customers
- add value to the business
- expand the market
- increase sales
Increase your business website visibility to search engines
Choose a domain name that includes your business name. If people can type your business name in the web address, it makes it easy to guess, find and remember in future.
Having a business website is one thing, but if your web developer hasn’t performed search engine optimisation (SEO), then the chances of it being found on google, bing or other search engines are minimal. If the web designer has used a content management system (CMS) like WordPress, Joomla, Drupal, etc. to create the business website, many tools can be installed to make the site search engine friendly. These tools also make it easier for the owner to maintain the site.
In addition to a business website, it is recommended that you register with popular sites such as:
- linked in
- online business directories
Creating links between these pages and your business website will help improve its rank in search engines.
Popular sites have the potential to drive more traffic to your website and can be more effective at improving your rank in search engines.
A web consultant can assist you to plan, manage and maintain not only your website but your entire internet presence by monitoring and making suggestions on how to improve your visibility to potential and existing customers.